Stack Em Up: Layering Rings 101

When it comes to layering accessories, we have yet to master the wear-every-ring-you-own-at-the-same-time look. So, we consulted style expert Shahrnaz Shifteh to find out how to pull off wearing numerous rings on multiple fingers. (Hint: Contrary to popular belief, this does not involve actually wearing every ring you own.) Take style notes from Shifteh to pack the most sartorial punch into your accessory layering.

Master Understated Style

When layering rings, it’s a good rule of thumb to pick a metal and stick with it. In this look, Shifteh has layered gold rings — some with stones, some without. Stick with rings that have similarly sized stones and gems to ensure the rings stack up nicely. “You can stock up on relatively inexpensive rings to create this casual effect. One ring might not look nice on it’s own, but you may be surprised by how chic it looks when it’s stacked with several rings,” said Shifteh.

Keep it Effortlessly Cool

“Pinky rings are trendy again and they are so easy to wear that you never have to take them off — you can always have a touch of jewelry on,” advised Shifteh. They are also very versatile so you can pair them with larger, more elaborate rings, just be sure to match your metals. Spiky rings, like the ones Shifteh is wearing here, are timeless and exude an effortlessly cool vibe.

Get Cocktail-Ready

As their name suggests, cocktail rings are great accessories for occasions that call for dressy attire. “If you’re going to wear a big statement ring, you have to have clean, polished nails because it draws so much attention to your hands,” advised Shifteh. “Even something as simple as a coat of clear or iridescent polish will do the trick.”

Avoid Begging in Your Web Design

When you’re trying to convince people to come to your eCommerce store, it may be easy to fall into begging. Unfortunately, few things annoy users more than the begging advertising platform. Make sure that you eliminate begging as much as possible. Here are some key ways that you can do that.

Provide Value in Everything on Your Website

Begging is not the only way to engage potential viewers and convince them to be customers. It’s much more effective to convince your viewers that you have what they want, but you don’t have to stoop to begging for their business. One of the best ways to do this is by providing value in everything on your website. Avoid using stock “buy this now” sales pitches. Instead, show people using your products. Make them appealing to your target audience. Provide content that includes information on how your target audience can solve their problems.
Try to appear as you are not intent on making a sale. Have a website design that draws the reader attention to the site and not the product.

Never Use Guilt in Images or Text

Guilt is an iffy emotion in marketing. According to “The Dark Side of Guilt,” customers may respond initially to it, but you run the risk of alienating them. Cut out the sad-eyed pictures and the guilt-tripping requests. You don’t want your customers to decide that the only way to avoid those negative feelings is to avoid your eCommerce store entirely. It’s better to focus on positive emotions whenever you can. People like feeling good, and they like businesses or services that make them feel that way.

Watch Out for This Phrase

Avoid asking people to do things. Questions like “will you please be our friend?” or “could you be a friend and share this?” tend to sound like begging. Instead, keep your text confident. You will want to include social media sharing options in your web design, but keep the requests brief and to the point. Don’t make it sound as if your customers are doing you a favor. You can just leave the buttons there. They can figure out what they’re for.
Asking people to buy your products or come to your eCommerce store might seem like the most straightforward way to get them to come and make a purchase. Often times though, it sounds like little more than begging. It’s important to avoid this as it tends to annoy customers and keep them from coming back. Make sure that you provide plenty of value in your content so that your viewers decide they want to know more and use your products. Show the value of your products in the content that you provide. But you should avoid using guilt in images or text. You don’t want people associating your business with negative things. Also make sure that you avoid asking your customers to do you favors, even if all you want is for them to click or like your pages.

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